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Advanced Real-Time E-commerce Fraud Prevention Detection & Prevention

Online shopping consumers are requiring frictionless, immediate access to sites and mobile applications. This experience needs to be balanced against the realities of organized fraud, and new regulatory mandates for stronger customer authentication. iovation provides e-commerce fraud detection solutions that satisfy the competing demands of catching fraudsters, authenticating good customers, and providing outstanding user experiences.

iovation e-commerce fraud prevention solutions are used by companies across many different industries including:

  • Computers & Electronics
  • Lifestyle & Home
  • Automotive & Industrial
  • Wholesale
  • Outdoors & Health
  • Fashion, Beauty & Bridal
  • Hobbies & Travel
  • Business & Education
  • Entertainment & Media

iovation E-commerce Fraud Protection Experience

iovation Ecommerce Fraud Protection Experience

Create An Outstanding Experience While Stopping E-commerce Fraud

Authentication and fraud prevention solutions by iovation are helping to fight the rise of e-commerce fraud.

The e-commerce industry’s meteoric rise – a 20% year-overyear increase and $2.7 trillion in worldwide online revenue – has attracted fraud. Lots of fraud.

If you feel like fraudsters find workarounds to every fraud-fighting technique you try, you need resources that constantly evolve with new trends and fraud vectors: smart tools, machine learning, and crowd-sourced intelligence. And as always, this needs to complement what your customers want.

And what do your customers want?

They want an easy and fast online experience, from login to check-out. ID proofing, authentication, purchase: too much friction at any point in their journey may push them to a competitor offering a smoother path to purchase. Your team’s job is to make it easier for shoppers and harder for fraudsters.

Your challenges:

  • Improve the login experience without sacrificing security
  • Authenticate shoppers while stopping account takeover
  • Fight fraud and abuse across ever-changing vectors
  • Enhance usability, even as prices and margins decline
  • New accounts are your lifeblood, but a doorway to fraud
  • Different risks exist at each part of the customer journey
  • Stop friendly fraud without hurting your good customers
  • You can no longer just look at "risky interaction points" but need to extend risk insights to every customer login 

The Solution: Focus on your customer’s device every purchase. Every engagement with your brand. Every attempt at fraud. They all rely on an Internet-enabled device, and iovation knows the reputation of over 5 Billion devices

How iovation Stops E-Commerce Fraud

iovation’s fraud prevention solution uses flexible business rules and advanced machine learning algorithms to stop devices with risky attributes and behavior. 

Patented technology allows us to spot and stop coordinated fraud rings by determining connected devices and accounts that span businesses and industries without the need of directly identifiable personal information. Our comprehensive network of cybercrime fighting professionals submit device reputation reports that detail the type of fraud or abuse a device is confirmed to have committed such as identity theft, credit card fraud, card-not-present fraud, friendly fraud, triangulation fraud, promotions abuse fraud, policy and license violations, and shipping fraud.

Your Problemiovation Solution

Sophisticated, Big-Business Fraud Rings
You believe that the same group of well-organized fraudsters are hitting you from multiple directions using sophisticated methods and different devices, but can’t prove it, much less stop it.

We let you know when disparate devices are used to access the same account or sets of accounts or when the same device accesses many different accounts. Specify a transaction velocity for an account, device, or IP address to stop bad actors before they strike

Intelligence is Out There: How Can You Leverage It?
At an industry conference, you heard others in your industry are being hit by the same fraud ring. Why can’t you work together to fight these guys? 

Over 4,000 global fraud professionals use our unique device reputation database to share confirmed fraud and abuse reports. With over 5B devices and 50M incidents reported, this real-time intelligence stops fraudsters as they move from business to business. 

Synthetic Identities Are Hard To Spot
Fraudsters are outmaneuvering you using techniques such as synthetic or forged or hybrid identities, automated attacks, device spoofing, and proxies.

With patented, highly accurate device recognition technology, we help you spot risks from device behavior/characteristics using advanced machine learning analytics, uncover false IP addresses/ geolocations, and detect techniques that fraudsters use such as evasion, jailbreaks, and emulators.
You Have Internal Pressures, Too
You are constantly pressured by your sales and marketing departments to reduce the user friction caused by your fraud prevention efforts, especially during sales promotions. But, when you do, your fraud rates go up.

Through a combination of machine learning, device behavior, and device reputation, you can separate honest, good customers from repeat abusers of your promotions programs. Thus, good users receive the best user experience and the fraudsters are stopped cold.

How To Provide Fast and Secure Access To Your E-commerce Website and Apps

The flood of breached credentials over the last decade has made it easier than ever for bad actors to take over good customers’ accounts. While e-commerce companies race to strengthen their authentication solutions, customers expect the best possible online experience, beginning at login.

Your Problemiovation Solution
Account Takeover is Rising
The risk of ATO drops as you introduce more authentication factors, but the quality of the user’s experience drops, too.
Users register their devices with ClearKey, which recognizes them in future visits and provides an additional authentication factor. This additional assurance is invisible and frictionless to customers.
Credentials Are Everywhere
Nearly 6 billion credentials account details and passwords have been dumped on the dark web in the last 10 years. Password- and knowledge-based authentication systems have been rendered obsolete.
You can no longer rely on single- or even two-factor solutions. With LaunchKey you can layer in multiple authentication options from transparent and frictionless to interactive and fully integrated.
Customers are Treated LIke Criminals
Every visitor sees the same authentication challenges. As a result, good customers receive the same greeting as potential threats. Risk signals – such as sessions coming through a proxy, or mismatches between the device’s reported and observed geolocation – are ignored.
ClearKey adds an essential dimension of context and risk to the authentication process, delivering insight on access requests, step-up authentication processes, and device histories. For even more nuance, we augment the subtle aspects of reputation and risk that FraudForce reveals. The authentication challenge adjusts with the detected threat.
Your Current Tools Miss Risk Signals
Does your customer just want to see their order history? What if they want to repeat an order to the same address? And if they want to change their contact information? Each action represents a different level of risk, but most authentication solutions treat them all the same.
Combine LaunchKey’s interactive, mobile multifactor authentication with ClearKey’s transparent, easy-to-use device recognition for dynamic authentication. The result: the right method at the right time, with the right balance of friction and user experience. The built-in intelligence of this solution acts as a decision engine that drives step-up activity as needed.
Authorization is Difficult to Manage and Track
New regulatory standards such as the GDPR and PSD2 not only demand strong authentication, they also require authorization as an explicit and separate function. How do you go from “Is this the right person?” to “Is this person authorized for this request?”
LaunchKey provides built-in authorization, allowing your customers to respond in real time to a specific request, like “Transfer $50,000 to Acme Company?” Or even, “Do you grant permission for this package to be delivered without a signature?” Allowing you to automate authorization, improve validation and gain audit-ability

Rethink E-commerce Authentication and Improve Customer Access

Armed with billions of user credentials breached over the past decade, fraudsters will take over every account possible. Legacy authentication systems reliant on passwords, knowledge-based authentication (KBA) and text-based one-time passwords don’t stand a chance. It’s time to move on. Overcoming modern fraud and authentication problems – while improving customers’ shopping experience – calls for a completely new way of thinking and design. LaunchKey anticipates the challenge with:

  • Decentralized architecture: Remove the target, and hackers have no way of stealing and reusing payment and identity information at scale. We separate the authentication process from the application, reducing your liability and keeping encrypted credentials – and risk – dispersed on each end user's device.
  • Modular construction: New biometric authentication methods will enter the mainstream soon. Users will be able to authenticate with their voice, heartbeat, iris, or more. We designed LaunchKey as a mobile multifactor authentication platform that would readily adapt to new methods with modification to its SDK.
  • Omnichannel flexibility: Today, authentication varies by the channel. On the phone, callers answer KBA questions. At the POS, customers enter a card and PIN. At the customer service desk, they provide photo ID and maybe a thumbprint. Imagine a time in the near future when every channel will use the same simple authentication method: the user’s device.

To win the ecommerce user experience battle, your ecommerce brand must continually balance ease of use with security. That’s what our ecommerce authentication and fraud protection solutions are built to do. 

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iovation Advantages

  • Authenticate Anything, Automate Everything
    Identify and authenticate all device types, from phones and PCs to laptops and tablets, regardless of the platform, OS, brand, browser or mobile apps. 
  • iovation’s Global Device Intelligence Platform 
    iovation’s provides a worldwide network that delivers real-time intelligence on 5 Billion devices from every country in the world, including the billions of associations that exist between these devices. It’s the largest database of device intelligence and insight in the industry today.
  • Secure Every Point in the Customer’s Journey 
    iovation’s authentication and fraud prevention solutions can be used at any point along the customer’s online journey, from account creation to purchasing, to assure a user’s identity and combat fraud

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