Customer expectations for the online retail experience are higher than they've ever been, which is why creating an exceptional customer experience is imperative. If you're concerned with the customer experience, you've most likely heard 'omnichannel' thrown around quite a bit -- but what does that mean for e-commerce?
Moving from Multichannel to Omnichannel
Omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels.” TransUnion's multifactor authentication solution simplifies and unifies every customer experience, whether online or in-person, with a single user-selectable method of authentication. This enables you to deliver a consistent authentication and login experience across channels while also reducing customer friction.
Imagine how much the experience would improve if the customer could use one point of access for all channels. With mobile multifactor authentication, you can simplify and unify every customer experience, whether online or in-person, with a single user-selectable method of authentication. This enables a consistent MFA experience across channels, reduced friction, and decreased abandonment rates.
Mobile at the Center of the Omnichannel Experience
Mobile devices have now become ubiquitous, making them the perfect tool for creating a consistent customer experience across all access channels; and enabling an omnichannel customer experience. With mobile multifactor authentication integrated
In this solution brief, you’ll learn how making the move from multichannel access to omnichannel access can improve the customer journey while also reducing risk. Learn how to create a unified, simplified and most importantly, low friction customer experience that also provides the flexibility you need to make omnichannel work for your business.